The article analyzes the possibilities of forming and developing leadership qualities within the framework of the processes of socialization of youth integrated into social platforms. Referential leadership is understood as competitive mastering of competencies that allows to solve the tasks as successfully as possible and serve as an example of efficiency. The methodological basis of the work is the historical and genetic analysis of the prerequisites for the evolution of social networks, the most important consequence of which is the formation of social platforms. Narrative and discursive analysis of materials on network resources, a case study of the Tavrida platform were chosen as the main methods of empirical research. It is shown that there are prerequisites for constructing network models of formation and development of leadership qualities. An examination of the experience accumulated in the Tavrida art cluster in stimulating the social activity of young men and women was carried out. Proposals for optimizing the technologies for using the capabilities of social platforms to form leadership qualities in young people are formulated.
Key words
• development of leadership qualities • social platforms • opinion leaders • online communities • network interactions •
Shiryaeva Darya Andreevna
Master, Leading Specialist in the Fashion Industry Department of the Creative Industries Support Department of the Tavrida Art Cluster, Moscow, Russian Federation
e-mail: da99shiriaeva@mail.ru
Yakovlev Lev Sergeevich
Doctor of Sociological Sciences, Professor, Professor of the Sociology Department, Presidential Academy (Volga Region Institute of Management), Saratov, Russian Federation
e-mail: lionel1801@gmail.com