Научно-практический журнал «Личность: ресурсы и потенциал» | Выпуск №4 (20) 2023

This article examines a corporate recognition digital application as a pivotal mediator linking employees’ everyday practices, the corporate values transmitted by the application, and organizational managerial processes. Grounded in Actor-Network Theory (ANT), this study traces how the application, functioning as a technical artifact, is integrated into a network of relations alongside humans, regulations, and metrics, and how this network shapes interaction processes among users. Utilizing empirical data, the paper analyzes, on the one hand, the integration process of the application into the daily routines of its users (specifically, shifts in interaction pathways and forms of recognition) and, on the other hand, the application’s impact on the configuration of the gratitude network among these employees. The findings demonstrate that capturing micro-practices within a digital system renders them visible and manageable for executives. This visibility enables highly targeted managerial interventions and facilitates a paradigm shift toward data-driven management.

Key words
• digital gratitude • corporate recognition • social integration • system integration • Actor-Network Theory • digital management •

Shutova Marina Vadimovna
Senior Lecturer at the Department of Public Relations, Saint Petersburg Electrotechnical University (ETU); Associate Researcher at the Laboratory for Studies of Sociotechnical Systems, Sociological Institute of the Russian Academy of Sciences (branch of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences), Saint Petersburg, Russian Federation
e-mail: mvshutova@etu.ru
RSCI SPIN code: 8305-6409
ORCID ID: 0000-0002-0095-773X