ARTICLE

Научно-практический журнал «Личность: ресурсы и потенциал» | Выпуск №4 (20) 2023

Yakovlev L.S.
Principles of personal identification in the semantic space of digitalization of management
The prospects for personal development in the field of managerial activity related to the informatization of society are discussed. The main content of the study is the analysis of the system of discourses of managerial activity in the context of digitalization. A genetic approach is being implemented to comprehend the logic of the impact of information technologies on the content and forms of management activities. The analysis made it possible to identify the key elements of the specifics of personal development associated with informatization: clip thinking, gamification, visual turn, project identification models.

Key words
• management digitalization • identification • personal development • human resources • gamification • scientific management •
Electronic scientific and practical journal Personality: Resources and Potential ISSN 2782-4144
The journal is registered with the Federal Service for Supervision of Communications, Information Technology and Mass Media: El No. FS77-73 391 dated August 03, 2018.

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