The electronic scientific and practical journal
Personality: Resources and Potential
ISSN 2782-4144 (online)
Personality: Resources and Potential
ISSN 2782-4144 (online)
ARTICLE
Научно-практический журнал «Личность: ресурсы и потенциал» | Выпуск №4 (20) 2023
Beklenischeva A.S., Andryushchenko O.V.
Distributed team effectiveness: creating a supportive organizational culture in the e-commerce
The article explores the impact of distributed teams on the formation and maintenance of organizational culture in e-commerce. It analyzes the challenges companies face in the absence of physical interaction between participants and suggests strategies for maintaining cultural values in today’s work environment.
The paper reviews the literature on organizational culture and distributed teams and presents research findings on the impact of remote work on organizational culture. The results of surveys of employees working in distributed teams are analyzed and examples of successful companies that have implemented effective strategies to maintain and develop organizational culture in remote work environments are provided.
It is noted that the remote working format can negatively impact the «hidden» part of communication that is conveyed through context and social cues, and that this can lead to a loss of intuitive understanding and context of messages. To address this issue, it is recommended to use software tools for project management and productivity, and to develop digital literacy and employee self-motivation.
Key words
• human resource management • distributed teams • e-commerce • company culture management • self-motivation • flexibility • training •
The paper reviews the literature on organizational culture and distributed teams and presents research findings on the impact of remote work on organizational culture. The results of surveys of employees working in distributed teams are analyzed and examples of successful companies that have implemented effective strategies to maintain and develop organizational culture in remote work environments are provided.
It is noted that the remote working format can negatively impact the «hidden» part of communication that is conveyed through context and social cues, and that this can lead to a loss of intuitive understanding and context of messages. To address this issue, it is recommended to use software tools for project management and productivity, and to develop digital literacy and employee self-motivation.
Key words
• human resource management • distributed teams • e-commerce • company culture management • self-motivation • flexibility • training •
Beklenischeva Anna Sergeevna
1st year Master’s student, P.A. Stolypin Volga Institute of Management – branch of RANEPA, Saratov, Russian Federation
e-mail: beklenicheva.anna@yandex.ru
Andryushchenko Oksana Vladimirovna
Ph.D., Associate Professor, Department of Management, P.A. Stolypin Volga Institute of Management – branch of RANEPA, Saratov, Russian Federation
e-mail: deskew@yandex.ru
1st year Master’s student, P.A. Stolypin Volga Institute of Management – branch of RANEPA, Saratov, Russian Federation
e-mail: beklenicheva.anna@yandex.ru
Andryushchenko Oksana Vladimirovna
Ph.D., Associate Professor, Department of Management, P.A. Stolypin Volga Institute of Management – branch of RANEPA, Saratov, Russian Federation
e-mail: deskew@yandex.ru
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Electronic scientific and practical journal Personality: Resources and Potential ISSN 2782-4144
The journal is registered with the Federal Service for Supervision of Communications, Information Technology and Mass Media: El No. FS77-73 391 dated August 03, 2018.
2025 © FEDM, GSPM, RANEPA
The journal is registered with the Federal Service for Supervision of Communications, Information Technology and Mass Media: El No. FS77-73 391 dated August 03, 2018.
2025 © FEDM, GSPM, RANEPA